We all love YouTube for the multitude of amazing videos, posted on all kinds of subjects. We also admire the persons that are ingenious, innovative, and have the ability to create amazing videos. Well, no one thought that YouTube actually invests in making some of the best channel owners on the site famous. So yes, the site makes an annual contest, called NextUp, and picks 16 of the most talented persons that regularly post videos on YouTube. As you may have figured it out up to this point, the winners are persons that deliver an interesting content and managed to gather an impressive number of subscribers.

The people chosen to be the winners of this contest come from various domains, because not the domain is important, as the way the videos are made and the number of subscribers count most. Thus, a winner can have a makeup channels, cooking channel, DIY channel, even a channel about Pokémon, since it is such a large trend today. Once the winners are found and known, they will be gathered in a hotel and trained by a professional team designated by YouTube, to prepare them to emerge as new shinny stars. Besides training, which happens during the day, the winners are getting to know each other in the evening, learning to make cocktails and chatting, in team building sessions. It is great to see that some of the Internet’s mastodons, like YouTube, is investing in young people that have the courage to do something different. The simple existence of their incredible channels shows that they already think outside the box and have an incredible potential, all they need being some support to be even more successful.

What kinds of persons win such a contest? Well, you will be surprised to see that all winners are regular persons, who started a YouTube channel as a challenge, as a way to do what they liked most, or from curiosity. A young man, which plays the guitar, started out a YouTube channel when he was very young, at 12 years old, when his mother decided to post a video with him playing at a venue. She thought that it wouldn’t hurt to post such a video, and so his adventure on YouTube started. Another vlogger decided to prove people that a vegan diet is neither complicate nor expensive. She started from the idea that most people did not want to follow a vegan diet because it was hard to keep and it needed a lot of money. So she started a journey to prove everyone that such a conception is wrong, through her Cheap Lazy Vegan YouTube channel. If you want to read more amazing stories of successful YouTube channels and their creative owners, just <a href="https://www.theguardian.com/technology/2016/may/06/how-youtube-makes-its-next-generation-stars">click here</a>.

It is great to see young people being encouraged to do what they like, to be creative, and pursue their dreams. Even if all these channels started out as an experiment, many of these young people noticed that their passion can turn into a real job.

A win-win situation.