# Content

## KEYNOTE ADDRESS

### Disrupt the Status Quo Bias and Differentiate from the Competition

Creating more pipeline with qualified opportunities is your goal. But, the biggest threat isn’t the competition in your industry. It’s your prospect’s status quo bias—their natural tendency to favor their current situation over doing something new. To overcome that, you need the skills and messaging techniques to tell a provocative, disruption-minded story—one that creates the urgency to change and sets you apart.

Join Tim as he shares insights to help create the urgency to change and offers examples to help you separate from your competition.

#### Tim Riesterer

Chief Strategy and Research Officer
Co-author of The Three Value Conversations
Meet Tim

### Disrupt the Status Quo Bias and Differentiate from the Competition

Creating more pipeline with qualified opportunities is your goal. But, the biggest threat isn’t the competition in your industry. It’s your prospect’s status quo bias—their natural tendency to favor their current situation over doing something new. To overcome that, you need the skills and messaging techniques to tell a provocative, disruption-minded story—one that creates the urgency to change and sets you apart.

Join Tim as he shares insights to help create the urgency to change and offers examples to help you separate from your competition.

#### Tim Riesterer

Chief Strategy and Research Officer
Co-author of The Three Value Conversations
Meet Tim

## BREAKOUT SESSION TRACKS

### TRACK 1: SALES BLUEPRINT

How do you drive pipeline and win more business? We’ve invited top industry sales experts to help expand your playbook by sharing best practices and winning strategies so you can separate from the competition.

### TRACK 2: IN DATA WE TRUST

Easy access to the right data is mission-critical to the success of your clients’ business. We’ll explore how having a holistic view of HR, benefits and payroll data can offer valuable insights to guide employers towards making better decisions – turning you from broker to business consultant.

### TRACK 3: ALL SYSTEMS GO

Advancements in HCM technology is changing the way partners impact their client’s business. All Systems Go is your chance to understand how HCM trends can influence your clients ability to elevate their business

### Destination Amelia Island Awaits! Join us September 19-21! Register now